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How To Write A Biology Research Paper

How To Write A Biology Research Paper If you answered no to any of these questions, make the required adjustments to your paper. The Campbell University Libraries subscribe to a wide variety of Indexes and Journals for the use of students and college. Increasingly these supplies are provided as Electronic Databases. These databases include citations of articles and in some instances the full text of articles on a variety of matters. For longer papers, every heading may be a bit and your first stage of subheading will eventually become your paragraphs. See what number of sentences fall underneath each heading to get a tough thought of what correspondence makes probably the most sense in your paper. ● UsefulResearchPapers a fantastic collection of research paper samples and research proposals on a variety of subjects. Along with free analysis projects, you will find professional writing pointers. The function of a top level view is that will help you suppose through your subject rigorously and organize it logically earlier than you start writing. For instance, a paper on "What occurred during the Mexican revolution? " requires the creator to do not more than list facts and dates —a good encyclopedia entry, maybe, however not a good research paper. "What " and "when " questions are only the start line for writing research papers. Relax, this is not going to be as dangerous as it seems. Here are some ideas to make the process as painless as possible. If potential try to give your self a couple of days to let the paper sit earlier than you edit it. Look at a hard copy of the paper and verify for mechanical errors . Obviously, you have to have a firm grasp of the details of the case, however you should then transfer on to reply a critical and important "why " or "how " question within the paper itself. © Copyright 1999, Charles KingMost college programs involve some sort of prolonged writing project, normally within the form of a research paper. You have all of your research, now it's time to write the paper. Don't forget to cite all the analysis that you have collected using the popular citation type of your teacher. I wish to publish papers on this field but I research in CSUN in LA which isn't a researched-based college. I need to know how can I write a paper or work underneath the supervision of a professor? "How " and "why " questions are essential because they require the creator to make an argument. Research questions that don't require an argument are just bad questions. Include in your outline an INTRODUCTION, a BODY, and a CONCLUSION. Do some important thinking and write your thesis statement down in one sentence. Your thesis assertion is sort of a declaration of your perception. Also attempt to imagine that you are the supposed audience for the paper. Does the evidence introduced assist the arguments made? A good define is an important step in writing a good paper. Check your define to be sure that the factors lined circulate logically from one to the opposite. Once you have added as a lot detail as attainable and your outline is full, save it as a brand new file in your pc . If your primary and supporting ideas within the outline usually are not already in sentence type, flip each merchandise into one or more full sentences. This will assist you to to see more clearly idea where to divide up your paragraphs. When writing a brief to medium size paper, every heading will usually correspond to 1 paragraph. If you do not know which database shall be helpful for you, ask a librarian and they are going to be pleased to help you. You can also use the Find Articles hyperlink to look a number of databases at one time for data on your subject. You've just been assigned by your teacher to write down a paper on a subject.

How To Write A Biology Research Paper

How To Write A Biology Research Paper If you answered no to any of these questions, make the required adjustments to your paper. The Campbell University Libraries subscribe to a wide variety of Indexes and Journals for the use of students and college. Increasingly these supplies are provided as Electronic Databases. These databases include citations of articles and in some instances the full text of articles on a variety of matters. For longer papers, every heading may be a bit and your first stage of subheading will eventually become your paragraphs. See what number of sentences fall underneath each heading to get a tough thought of what correspondence makes probably the most sense in your paper. ● UsefulResearchPapers a fantastic collection of research paper samples and research proposals on a variety of subjects. Along with free analysis projects, you will find professional writing pointers. The function of a top level view is that will help you suppose through your subject rigorously and organize it logically earlier than you start writing. For instance, a paper on "What occurred during the Mexican revolution? " requires the creator to do not more than list facts and dates —a good encyclopedia entry, maybe, however not a good research paper. "What " and "when " questions are only the start line for writing research papers. Relax, this is not going to be as dangerous as it seems. Here are some ideas to make the process as painless as possible. If potential try to give your self a couple of days to let the paper sit earlier than you edit it. Look at a hard copy of the paper and verify for mechanical errors . Obviously, you have to have a firm grasp of the details of the case, however you should then transfer on to reply a critical and important "why " or "how " question within the paper itself. © Copyright 1999, Charles KingMost college programs involve some sort of prolonged writing project, normally within the form of a research paper. You have all of your research, now it's time to write the paper. Don't forget to cite all the analysis that you have collected using the popular citation type of your teacher. I wish to publish papers on this field but I research in CSUN in LA which isn't a researched-based college. I need to know how can I write a paper or work underneath the supervision of a professor? "How " and "why " questions are essential because they require the creator to make an argument. Research questions that don't require an argument are just bad questions. Include in your outline an INTRODUCTION, a BODY, and a CONCLUSION. Do some important thinking and write your thesis statement down in one sentence. Your thesis assertion is sort of a declaration of your perception. Also attempt to imagine that you are the supposed audience for the paper. Does the evidence introduced assist the arguments made? A good define is an important step in writing a good paper. Check your define to be sure that the factors lined circulate logically from one to the opposite. Once you have added as a lot detail as attainable and your outline is full, save it as a brand new file in your pc . If your primary and supporting ideas within the outline usually are not already in sentence type, flip each merchandise into one or more full sentences. This will assist you to to see more clearly idea where to divide up your paragraphs. When writing a brief to medium size paper, every heading will usually correspond to 1 paragraph. If you do not know which database shall be helpful for you, ask a librarian and they are going to be pleased to help you. You can also use the Find Articles hyperlink to look a number of databases at one time for data on your subject. You've just been assigned by your teacher to write down a paper on a subject.

What is Lifestyle Marketing [Definitive Guide]

What is Lifestyle Marketing [Definitive Guide] 35 years ago, one of the most iconic Super Bowl advertisements aired during a break in the third quarter of the 1984 Super Bowl.Despite being aired only once, this ad has come to be regarded as the best TV ads of all time.It is also credited with kick-starting the epic Super Bowl advertising frenzy where the ads that show during the Super Bowl have become as important as the game itself.If you are still wondering which ad I’m talking about, I’m talking about the commercial that introduced the Apple Macintosh to the world. You can check out the commercial here.When Apple launched the 1984 commercial, they were trying to introduce their new product in a market dominated by IBM.However, if you have watched the ad, you might have realized one conspicuous thing about the commercial â€" it does not show the product being introduced.You would think that to grab a huge chunk of the market, Apple would talk about the amazing features and specifications of their new computer and how it was better than existing IBM computers.Apple knew that the features approach was unlikely to be effective. Instead, they opted for an ad that seduced people.The ad created the idea that the Mac was for people who are different and rebellious. It created the idea that by buying the Macintosh, people would be participating in something big â€" they would be stopping IBM from becoming the Orwellian big brother.Seduced by the idea of being different and feeling rebellious, people couldn’t wait to get their hands on the new Macintosh, despite Apple not mentioning any specifications of their new computer.In the three months following the airing of the 1984 commercial, Apple sold over $155 million worth of Macintosh computers.Apple’s 1984 commercial is a great example of lifestyle marketing.Since then, Apple has stuck to the lifestyle marketing approach and managed to create a great fanaticism around its products.This is why thousands of Apple customers around the world queue outside Appl e stores whenever Apple launches a new iPhone, despite each flagship iPhone being one of the most expensive handsets in the market at the time.But what is this lifestyle marketing that creates such a fanaticism around products?WHAT IS LIFESTYLE MARKETING?Gone are the days when a stunning ad was all it took to grab the attention of consumers and get them thronging to your stores.Today, almost every company can produce a stunning ad, and consumers have become tired of the traditional ads that constantly try to convince them to buy one product or the other.Clever marketers realize that in order to get their brands heard amidst all the noise in the advertising space, they need to take a different approach.Instead of trying to convince consumers why their products are the best, these marketers create a seductive aura around their products such that the consumers crave to buy their products and get associated with the brand.To make this concept easier to understand, let’s for a moment t hink about the dating scene in college.On one hand, we have the ordinary guys who try woo girls by taking them on dates, getting them flowers, taking them to movies, and so on.In other words, they struggle to convince the girls why they should date them. We can compare traditional marketers to these ordinary guys.On the other hand, there are the extraordinary guys, such as the college football or basketball superstar, or guys who excel at some other activity.These guys have an aura of greatness around them. They have the cool factor.These guys don’t struggle wooing girls. Instead, it is the girls who actually try hard to get the attention of these guys, because they know that being associated with such guys will also make them look cool. In the marketing world, lifestyle brands are these extraordinary, cool guys.Before we define what lifestyle marketing or a lifestyle brand is, we should first start by understanding what a lifestyle is.A lifestyle is a mode of behavior based on a set of interests, activities, ideas, attitudes, opinions and other characteristics that set a particular group of people or culture apart from other groups and cultures.A lifestyle defines who people are, how they see themselves, or who they aspire to be and gives a sense of meaning and purpose to their lives.When applied to marketing, lifestyle marketing becomes a marketing approach that where a brand ties itself to and embodies the aspirations, ideals, values, and aesthetics that their target market identifies with.By doing so, lifestyle brands create the idea that using their products or being associated with their brand takes people closer to the kind of lifestyle they want to live.The video below is a good example of a brand taking its customers closer to a certain lifestyle. Brands that use the lifestyle marketing approach have realized that the lives of most consumers are pretty boring.You wake up, spend your whole day at work, come back and spend some time with your family i n the evening, spend the weekend lazing around and repeat the whole routine the following week.While this is the reality of life, many of us aspire to live a different life, a more exciting life. We want to become more athletic, fitter, more adventurous, more rebellious, more fashion conscious, and so on.It is this desire to live a different kind of life that lifestyle marketers appeal to.They associate their brands with the kind of lifestyle we aspire to live, such that, by buying their products, we feel like we are actually part of those living that lifestyle.For instance, if you wear a brand like Nike, you feel like you are part of the athletic community.When you wear a pair of vans, you identify with the skateboarding subculture.When you ride a Harley Davidson, drive a Jeep or drink a Red Bull, you feel more adventurous, even if you haven’t really changed your daily routine. If you wear a brand like Prada, you assume a luxurious, wealthy, identity.Aside from making you feel li ke part of a certain lifestyle, lifestyle brands also motivate and inspire you to actually start taking action to start living that kind of lifestyle.Consumers also feel that by publicly associating themselves with a lifestyle brand (usually by using its products), they will be seen by others to be part of the particular group that is characterized by that lifestyle.Most lifestyle brands have some shared characteristics. These include:They don’t try to sell to everyone. They cater for and connect with a niche audience. They understand this audience very well and know what makes them tick.They have built a devoted, cult-like following and community around the brand and its products.They have built an emotional connection with their audience.They inspire their audience to live a better or more exciting life. Because of this, they have cultivated the trust and respect of their target audience.Their content and marketing activities are more focused on their audience rather than their products.WHY YOU SHOULD CONSIDER LIFESTYLE MARKETINGIf the success of brands like Apple, Vans, Red Bull, and other lifestyle brands is anything to go by, I can confidently say that lifestyle marketing is an effective approach to marketing.This effectiveness stems from the fact that successful lifestyle brands put a lot of effort into understanding who exactly their target customers are, what their values are, what they want to achieve in life, and who they want to become.They understand what drives and inspires them in life. They then use this information to craft marketing campaigns that connect with customers on an emotional level.There are a number of reasons why the lifestyle marketing approach might be great for your brand. These include:Values and Attitudes Fuel BehaviorLifestyle brands understand that people’s behaviors, including their buying behavior, is fueled by their values and attitudes.It does not matter how good your product is. If it does not align with a customerâ €™s values and attitudes, there is a fat chance they won’t give a hoot about all its amazing features or benefits.Consider a young lady buying a pair of Nike shoes. The lady probably does not even run, and therefore they don’t really care about the treads on the shoe or other qualities that make it a good running shoe.They might buy the shoe just because it makes her look like an active lady who cares about being fit.Even if you are selling a utility product, there is a high chance that there are several competitors with similar products.The customer will go for the product that makes them feel good about themselves.Lifestyle brands understand this, and therefore they put more effort into deconstructing the customer’s values, attitudes, aspirations, and other factors that influence the customer’s behavior.They know what inspires the customer and motivates them to take action.By injecting these factors into their marketing, they stand a better chance of getting a customer to buy a product compared to simply focusing their marketing on the products features.Lifestyle Marketing is More Likely to Cultivate Customer LoyaltyThe iPhone is one of the most expensive smartphones out there, if not outright the most expensive.Yet people spend hours waiting on queues to buy the latest iPhone once it launches, even if there are cheaper smartphones with similar features.Every time a new iPhone is launched, many of those who buy it do so despite having the previous version of the phone which is working totally fine.Despite other brands like Samsung trying to convince users why they are better than the iPhone, many iPhone users have remained unmoved.Many iPhone users also use other Apple devices.This is an unprecedented level of loyalty to a brand. This kind of loyalty stems from the fact that, when they buy an Apple product, they know they are buying more than a product. They are buying a lifestyle.Therefore, they don’t care if other products are better, because the y don’t represent the same lifestyle.Similarly, if your brand sells a lifestyle rather than simply selling a product, it becomes easier to create such a high level of consumer loyalty.Provides a Great Source of Long-Term RevenueMany lifestyle brands deal in a range of products, instead of being focused on one single product. For instance, Apple produces smartphones, computers, tablets, and music devices. Vans deals in shoes, clothing and accessories.Urban Outfitters deals not only in stylish but edgy clothes, but also funny books, home décor, and records.Nike, which started as a sports footwear company, expanded to apparel, accessories and equipment.Since consumers associate the lifestyle with the entire brand rather than a particular product, this increases the likelihood that customers who purchase one product will sooner or later purchase other products from the same brand.For instance, many iPhone users also do own a MacBook or an iPad.This not only provides a great source of long term revenue when the company launches other products, it also increases the lifetime value of customers.Creates a Community Around the BrandOne of the greatest benefits of lifestyle marketing is that it creates a community around the brand.For instance, Nike has created a community where people who wear Nike products can share their fitness milestones.Harley Davidson has built a community of adventure-loving bikers, and even hosts events and meet-ups to bring together Harley Davidson riders.Lululemon has built a community that encourages their customers to lead a healthy, active lifestyle. It even hosts free yoga classes and other events and festivals for its customers.Not only do these communities increase customer loyalty to the brand, the members of these communities also act as brand ambassadors, generating a lot of word-of-mouth marketing for the brand.HOW TO CREATE A LIFESTYLE MARKETING STRATEGY FOR YOUR BRANDSo far, you already know what lifestyle marketing is and the massive benefits it can bring to your brand. In this section, we will look at how to create a lifestyle marketing strategy for your brand.Before we get into how to create the strategy, I want to emphasize one thing.Creating a lifestyle brand takes a lot of effort. It is not a one of thing. It is a long term strategy.Ultimately, your audience should see your brand as a representation of the vision they are trying to achieve.If you align your brand with a certain group’s or culture’s values, ideals, and aspirations for a short duration and then move to another group or give up the lifestyle marketing approach, you risk having your brand being seen as fake.You should also keep in mind that lifestyle marketing is all about creating an idealized image of who your target customers want to be or what they want to achieve, and then showing them how your product can help them achieve that idealized image.In other words, it is not about designing the best sports shoe, but rather showing y our customers how your company will make them a better athlete.Of course, your message will be more believable if your shoe is actually the best for sports activities.Below are some steps on how to create a great lifestyle marketing strategy for your brand:Define the Lifestyle You Want to SellThe first step to building a successful lifestyle brand is to determine what kind of lifestyle you want your target customers to associate with your brand. To do this, you need to conduct a thorough research of your target audience, with greater focus on psychographics rather than demographics.Find out what activities your target customers are interested in, what their values are, what their opinions are, what inspires them and gives purpose and meaning to their lives, what success means to them, the people they admire, and so on.Once you figure out what their goals and aspirations are and the kind of lifestyle they would like to lead, perform an internal research on your products and determine how your products can help them move closer to their goals and desired lifestyle.This will provide you with the unique angle that you will use in your lifestyle marketing efforts. For instance, Red Bull customers like to live bold, adventurous lives, and Red Bull provides them the wings to do whatever adventurous thing they want to try.Create a Captivating Brand Story that Highlights this LifestyleSimply telling your customers that you can help them live their desired lifestyle is not enough.In order for them to believe you, you have to show them that your brand is an embodiment of that kind of lifestyle, that it represents the same ideals and values they identify with.The key to doing this is to weave the desired lifestyle into a captivating brand story.For instance, Red Bull’s brand story has always been about giving people the energy and ‘wings’ to go for the impossible and set new milestones in sorts and culture.Engage Your AudienceTo create a successful lifestyle brand, you have to interact with and engage your audience in a personal way. Remember, most lifestyles appeal to a person’s sense of self-expression.People have the inherent desire to express themselves others and be identified by their lifestyle.If you go through your Instagram feed, you will notice that friends who are obsessed with fitness will have a lot of gym pictures on their page. Your biker friends will have a lot of posts about motorcycles and the biking culture.This is because they want to express themselves and be identified with this culture.If you are building a lifestyle brand, your brand should also take part in personal conversations with its audience and allow the brand’s personality to be seen by customers.When your audience interact with your brand and realize that the brand has the same kind of personality they admire or identify with, they are more likely to form a connection with the brand.Fortunately, social media has provided a great way for brands to interact with customers in a personal way.Create Outstanding, Authentic ContentThe kind of content you share also plays an important role in establishing your brand as a lifestyle brand.Every piece of content you put out should show your brand’s personality and lifestyle and should connect with your audience on an emotional level.Most of your content should not be focused on hard selling.Focus less on your products’ features and benefits and more on how the product can help your customers live the kind of lifestyle they aspire to live.A good way to do this is to take advantage of user-generated content.For instance, a lot the content on Red Bull’s website is not focused on the brand itself, but on the amazing feats members of the Red Bull community have been able to achieve.Not only does this put greater emphasis on the lifestyle, it also makes the content more authentic.Build a Community Around Your BrandIf you want to achieve success as a lifestyle brand, you should start building a community of followers around your brand.The good thing with lifestyles is that people who share the same lifestyle like interacting with each other and sharing their experiences concerning the lifestyle.A great way to build a community around your brand is to create a platform â€" such as a website, a Facebook page, a Twitter hashtag, or even a real-life event â€" where people who share the lifestyle promoted by your brand can interact with each other.This will enhance the perception of your brand as a promoter of that lifestyle.For instance, we have already seen how Nike has a forum where customers can share their athletic milestones, and how Harley Davidson hosts physical meet ups for Harley Davidson riders to meet and interact with each other in real life.WRAPPING UPLifestyle marketing is an effective form of marketing that is focused on tying a brand to the values and ideals of a particular group of people that aspire to live a certain kind of lifestyle and showing them how the brand can help them attain that lifestyle.If you want to create a lifestyle marketing strategy around your brand, you should start by defining the kind of lifestyle you want to sell, then weave that lifestyle into your brand story, engage and interact with your customers, create outstanding, authentic content, and build a community of followers around your brand.

Scientific Management - 1358 Words

Critically discuss the notion that Scientific Management was a ‘good’ idea in the history of management thinking. Since the thousands of years, people use the management in the great projects such as the Egyptian pyramids and the Great Wall of China. According to Robbins, et al. (2006), Henri Fayol said that all managers perform five functions: planning, organizing, commanding, coordinating and controlling in the early part of the twentieth century. Robbins stated that, in the mid-1950s, management functions changed to planning, organizing staffing, directing and controlling. However, management functions have been reduced to four such as planning, organizing, leading and controlling. There are six major approaches to management:†¦show more content†¦Cole (2004, p-20) stated that Gantt introduced a payment system that although the employee’s performance was below on the individual’s instruction card, he still qualified for the day-rate but performance of all the work allocated on the card qualified the individual for bonus. Gantt found that when one worker found that he could achieve the task, the rest quickly followed. As a result, supervision improved, breakdowns were minimized. Gantt’s bonus system also allowed for the employee to challenge the time allocated for a particular task. There are a lot of benefits from scientific management. First, the productivity increases dramatically by improving the working method. Second, the supervisors can measure the performance base on the working methods. Third, it motivates the employees by incentive payments base on the results on the performance. Finally, the physical working conditions for employees also improved because of scientific management. (Cole, 2004) Although scientific management has a lot of benefits, it also has some disadvantages. Firstly, the worker’s role is reduced by the rigid methods and procedures. Another drawback is the employees will be bore because of same steps of procedures. Next one is scientific management generates a ‘carrot-and-stick’ approach to the motivation of employees by enabling pay to be geared tightly to output (Cole, 2004). As stated by Buren (2008), proponents ofShow MoreRelatedThe Theory Of Scientific Management1633 Words   |  7 PagesThe purpose of this essay is to research, analyse and assess the theory of scientific management, which was revolutionised by Frederick Winslow Taylor in 1887 (A.Huczynski, 2010) and to critically evaluate the benefits and pitfalls of his theory. This theory Taylor developed is known as Taylorism and has been used commonly in various structures of organisation. Comparisons shall be drawn to other theories and advancements of this theory, such as Fordism and Toyotism, which was extremely popular inRead MoreThe Principles Of Scientific Management3291 Words   |  14 PagesTHE PRINCIPLES OF SCIENTIFIC MANAGEMENT (TAYLORISM) STUDENT NAME : SOWMITH VATSAVAI ROLL NO : 120908246 BRANCH : INDUSTRIAL AND PRODUCTION ENGG. E-MAIL ID : SOWMITH.V@GMAIL.COM CONTACT NO : 09740459479 INDEX Sl.no Contents Page No. 1 Fundamentals 2 2 Introduction 5 3 Experimentation 6 4 Principles 9 5 Conclusion 15 6 References 16 â€Æ' 1.Fundamentals of Scientific Management 1.1 Introduction Read MoreScientific Management2246 Words   |  9 PagesSCIENTIFIC MANAGEMENT AND CONTRIBUTION TO ECONOMY Scientific management is a theory of management that analysis and synthesizes workflows, with the objective of improving labour productivity. The core ideas of the theory were developed by Frederick Winslow Taylor in the 1880s and 1890s, and were first published in his monographs, Shop Management (1905) and The Principles of Scientific Management (1911). He began trying to discover a way for workers to increase their efficiency when he was the forepersonRead MoreScientific Management2016 Words   |  9 PagesScientific management (also called Taylorism, the Taylor system, or the Classical Perspective) is a theory of management that analyzes and synthesizes workflow processes, improving labor productivity. The core ideas of the theory were developed by Frederick Winslow Taylor in the 1880s and 1890s, and were first published in his monographs, Shop Management (1905) and The Principles of Scientific Management (1911).[1] Taylor believed that decisions based upon tradition and rules of thumb should be replacedRead MoreThe Principles Of Scientific Management1337 Words   |  6 Pagescentury ago, Frederick Winslow Taylor’s renowned work The Principles of Scientific Management set forth a theory that to this day is subjected to a similar degree of critique and debate to that in the early 20th century. While Taylor’s ideas were evidently influenced by the works of earlier researchers, it is he who is credited as the â€Å"father† of the scientific management movement (Jeacle, 2004, p. 1164). As such, scientific management itself is synonymous with Taylor to the extent that it is commonlyRead MoreThe Advantages Of Scientific Management Essay1594 Words   |  7 PagesIn the early 20th Century, Frederick Winslow Taylor revolutionised work in factories through the development of his new form of management; Scientific management. It is a method of worker management that involves scientifically finding the best way to divide labour and to do each ind ividual job as easily as possible, and finding the best person for that job. It is done through removing the control of production from the workers and putting it in the hands of the managers, who oversee the processRead MorePrinciples of Scientific Management1149 Words   |  5 PagesScientific Management is a theory of management that analyzed and synthesized workflows. Its main objective was improving economic efficiency, especially labor productivity. It was one of the earliest attempts to apply science to the engineering of processes and to management. Its development began with Frederick Winslow Taylor in the 1880s and 1890s within the manufacturing industries. Taylor was an American mechanical engineer and a management consultant in his later years. He is often calledRead MoreThe Scientific Management of Taylor1493 Words   |  6 PagesIntroduction Taylor used valuable knowledge into work practice, as the appearance of scientific management, the productivity of all the developed countries increased nearly 50 times (Zuo, 2007). In the meanwhile, whether the scientific management is suitable for modern age has sparked much debate. Some people assert that scientific have some limitations. 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The Hunger Games By Suzanne Collins - 1391 Words

Imagine living in an insufficient world controlled by the capitol, never knowing which breath will be your last. You are stuck fighting for your life, fighting for your family. Suzanne Collins’ dystopian story, The Hunger Games, takes place in Panem, a country with twelve districts. The story is told through the perspective of the main character, Katniss Everdeen, who lives in District 12 with her mother and younger sister Prim. Their family is very poor. They are going through extremely tough times. They are struggling to survive. To select the two tributes for each district who will participate in the games; a boy and a girl are selected at random. During the reaping of the 74th Hunger Games, Prim is selected to represent District 12 in the games, as the female tribute. However, Katniss volunteers to go in her place, saving her life. Katniss and Peeta, the District 12 tributes, travel to begin the start of a new life, or the end of their life all together. The Hunger Games h ave begun. Katniss reveals her true colors multiple times throughout the book. She is known as a reserved, well-mannered girl, however there are more sides to her than meets the eye. In The Hunger Games, Suzanne Collins uses multiple symbols to show Katniss’ multi-faceted personality. Cinna is responsible for designing dresses that will have a significance to Katniss. They are different each time. They all have an intention of leaving behind a good image to the gamemakers, capitol, and possibleShow MoreRelatedThe Hunger Games By Suzanne Collins3246 Words   |  13 PagesStudy Unit The Hunger Games by Suzanne Collins and Steven Galloway’s The Cellist of Sarajevo demonstrates the way in which people are affected by war, and a brutal dictatorship. The authors illustrates the main purpose for writing their novel through the use of imagery, characterization, foreshadowing, flashback, similes, and symbolism. 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Case Analysis Global Payments Breach Free Essays

Table of Contents Executive Summary3 Company Background3 Security Breach3 Cost of Security Breach3 Closer Look at Control Issues4 Steps to mitigate data breach4 Conclusion6 References6 Executive Summary A data breach at a credit card payments processing firm Global Payments potentially impacted 1. 5 million credit and debit card numbers from major card brands Visa, MasterCard, Discover and American Express (money. cnn. We will write a custom essay sample on Case Analysis: Global Payments Breach or any similar topic only for you Order Now com) in April 2012. Company Background Founded in 1967, Global Payments (NYSE:GPN) is one of the largest electronic transaction processing company based out of Atlanta, GA and operations in several European and APAC regions. The company provides business-to-business card payment and processing solutions for major card issuers such as Visa, Master Card, Amex and Discover. The company also performs terminal management and electronic check conversion. Security Breach Exactly a year ago, in March 2012 the company was hit by a massive security breach of its credit card payment processing servers impacting more than 1. 5 million customers (nytimes. com). The company reported unauthorized access to its processing system resulting in data transfer of 1,500,000 card numbers. According to the company report, data stolen includes name, social security number and the business bank account designated for payment processing or deposit services. As a result of unauthorized access to the company’s servers millions of customer confidential records got exported. Cost of Security Breach While this data breach is not the largest of the cases, Global Payments data breach turned out to be a $93. 9 million deal according to the company’s Jan 8th 2013 quarterly report (bankinfosecurity. com). This is mainly spent in enhancing security and ensure compliance with Payment Card Industry Data Security standard. The company hired a qualified security assessor (QSA) that conducted an independent review of the PCI-DSS compliance of Global Payments systems and advised many remediation steps for its systems and processes. The company also paid fines related to non-compliance and has reached to an understanding with several card networks. The majority of the expenses, $60 million were originated out of professional fees while $35. 9 million was estimated to be fraud losses, fines and other charges imposed by credit and debit card networks. However the company received $2 million in insurance recoveries. There could be additional expenses of $25 to $35 million in reminder of 2013 due to investigation, remediation and PCI compliance. Closer Look at Control Issues While the company would like to conceal finer details of the investigation a closer look into this case clearly reveals a fraud triangle of pressure, rationalization and opportunity. It is highly likely that an insider played a major role in exposing security vulnerabilities of the company’s information technology systems and lack of proper monitoring mechanisms. Lack of proper internal controls resulted in the insider making use of the opportunity to commit fraud. The case clearly indicates that either system monitoring mechanism was inadequate and could not prevent the data thief to get access to PCI data. It is not clear whether high level data encryption was implemented for personal data such as social security numbers and bank accounts. Steps to mitigate data breach A number of precautionary and data protection measures should be taken to ensure PCI compliance and prevent such a massive data theft (sans. rg). 1. Establish multiple levels of data security specifically for personal information such as customer account numbers, social security numbers, customer addresses, phone numbers etc. , This includes creating authorization algorithms and every data retrieval gets logged and reported. 2. The data should be encrypted by utilizing best of data encryption methodologies to protect both data at rest and in transit. Data at rest is the infor mation residing in database and file servers and even in personal computers. On the ther hand, data in transit refers to data moving across local and wide area networks. 3. Identifying all the sensitive data that needs encryption is the first step in protecting data based on the data classification policies. 4. Locate data at rest and data in motion and then apply techniques such as eradication i. e. removal of unnecessary data lying in file systems or personal PCs; obfuscation of data to ensure it is not in readily readable format and finally encrypt by employing industry standard data encryption techniques. 5. Follow PCI-DSS requirements for financial data . PIN blocks, CVV2 and CVC2 card verification data cannot be stored at any time. b. All sensitive information must be encrypted during transmission over networks that are main targets for hackers. c. Ensure that security related technology is resistant to tampering and do not disclose any security related documentation. d. Ensur e sound and practical policies around data generation, updates, deletion, storage and archival of cryptographic keys e. Ensure that data exchange is conducted over a trusted path that follows high controls and confirms to authenticity of content. Conclusion The numbers of cyber threats are increasing at an alarming level and a small overlook on company’s behalf is enough for hackers to steal confidential data and put consumers at risk. In today’s high tech world of information technology customers information is at high risk of breach and any company both private or public involved in dealing with financial data has to ensure highest level of regulatory compliance to protect consumers interest, maintain their trust and finally run as an ongoing concern References 1. Jessica Silver-Greenburg, Nelson D Schwartz (March 30 2012). â€Å"Master Card and Visa Investigate Data Breach† New York Times. Retrieved 2013-03-17. 2. Information Security Group (January 10 2013). â€Å"Global Payments Breach Tab: $94 million†. www. bankofsecurity. com. Retrieved 2013-03-17. 3. Julianne Pepitone (April 3 2012). â€Å"1. 5 million Card numbers at risk from hack†. www. money. cnn. com. Retrieved 2013-03-17 4. Dave Shackleford (November 2007). â€Å"Regulations and Standards: Where Encryption Applies†. www. sans. org/reading/analyst_program/encryption_Nov07. pdf How to cite Case Analysis: Global Payments Breach, Papers

Punk History Essays - Culture Of New York City, Punk Rock

Punk History Punk began over in britin in the 1960 what most of us know to be the Hippy ara. Britin was not as america at the time, peace, love, and happy ness. Britan's bums dresses in mohaks and leather gakets with a ragy look full of hatred had a message to send to every one. they did this through music. started a revolution in the music buisness. over in britin a man by the name of mike walse a son of a phamus poet, ran away from home and lived in the streates with all the other puncks. him as his father was very artistic and started a band called the punck rockers. They played small giges in lockal back allies and parties, and there music took off every one wanted to see these rebeluse teenagers play there loud some times screaming music. They never made alot of money because they never once made some one pay to see them. Soon all over britin punks were creating bads and this started the punk revolution. punck barily survied through the 70's and 80's but took of in the 90's with bands like blink 182 and saves the day, dbs, afi, face to face. so all in all punk music is old school but will never die and will continue to adapt to changing times but the old school bangers will never be forgoton Bibliography www.punkmusic.com

The First Crusade essays

The First Crusade essays In their book, From Reliable Sources: An Introduction to Historical Methods, the authors write, "History as academic historians write it today would be almost unrecognizable to scholars working even fifty years ago, let alone in a past that is a century, two centuries - or twenty centuries - old" (Howell and Prevenier 119). The First Crusade, edited by Edward Peters, is a collection of texts that includes not only currently accepted historical views, but also primary source material. This book allows the reader an opportunity to examine the method used by the author while reading the various accounts of events. It is important for the reader to have a basic comprehension of historical methodology to understand the value and context of the texts contained in The First Crusade. There are many ways by which to record history. The methods used by historians are as different as are the historians themselves. This is why a collection of primary source materials differs from digested' and compiled history. Howell and Prevenier explain that this interpretational framework may include Historicism, a process attributed to Leopold von Ranke, or Positivism, as defined by August Comte. A third approach to history, the teleological view and "expounded by Aristotle" is defined as "seeing the universe as striving towards its own final cause" (Aristotle 2). By seeing history as a type of creation, one understands the value of primary sources such as those in Peters' book. The Story of the First Crusade begins with a proclamation made by Pope Urban II in the year 1095 and extends to St. Gilles march toward Jerusalem in early 1099. Peters extends the context of his collection to the year 1270 in the appendix of his book. He begins with four distinct accounts of the same event in his book, Urban's speech. In doing so, he provides the reader with a broad sense of the meanin...

Heres why chasing happiness won’t make you happy

Heres why chasing happiness won’t make you happy This country was founded partially on the â€Å"pursuit of happiness,† a goal that many people still strive toward on a daily basis. In fact, it seems that people seek constant joy even when they aren’t sure what happiness looks like for their individual lives. Are you so keen on chasing a foggy idea of â€Å"happiness† that you forget to live your life? Do you spend your days trying to avoid all pain, all sadness, and all roadblocks? Happiness is not some kind of prey that can be trapped and held onto for a lifetime. Figure out how to have a healthier relationship with the idea of what it means to have a fulfilling life- which isn’t necessarily a 100% happy one.You’ll never know joy if you never know sadness.Understand that positive emotions aren’t the only ones that make us human. We need the negative ones for balance. Constant happiness would prevent you from accessing the many other emotions that live below your bubbly, Insta-worthy surfa ce. Remember that these other- sometimes undesirable- emotions are often lead to the most productivity. Overcoming challenges can only add to your quality of life, so don’t ignore them! Swim into the current, learn life lessons, and come out a better person.There’s no finish line.The minute you start chasing happiness (or the idea of happiness you have in your head) is the moment you doom yourself never to reach it. Think of happiness more as an activity than a pursuit. You can’t win it and move on, like a prize at the end of a long race. Rather, you cultivate it gently and slowly over the course of your whole life. You learn to discover the people, achievements, and hobbies that bring you joy in the thick of other, more negative feelings and realities of life.Happiness does not equal achievement.You may think if you just keep doing, doing, doing and earning, earning, earning and winning, winning, winning, that happiness will be automatic. But it isn’t ne cessarily equated to success. You will feel great pride with your biggest achievements, but this isn’t the only path to happiness. And excessive pride can lead to selfishness and greed. Stop focusing so hard on your personal advancement and focus on what kind of person you are within every interaction instead.You can’t ever be 100% happy.There will always be something going on in your life that’s unpleasant. Nobody’s life is perfect. Just focus on the positive, feel the emotions you need to process the negative, and remember that happiness isn’t a zero sum game. It’s possible to be mostly happy most of the time. Just don’t try to be perfectly happy all of the time.If you leave a window open for happiness, you’ll find that it finds you fairly easily. Stop to enjoy the little things. Practice more mindfulness. Take joy in the small, the pleasant, the minutiae of your life. Let your cup fill up slowly, by tiny increments, rather t han waiting for one big flood to do it for you.

Apple iPhone in UK Case Study Example | Topics and Well Written Essays - 3000 words

Apple iPhone in UK - Case Study Example Apple is expecting a decrease from $489 in 2007 to $365 in 2008 to $314 in 2009. This trend would represent the direction taken by Apple as it established the iphone family, where there is a slow but stable expansion Apple saw in lowering their price with their new amendments once they enter U.K (Macworld, 2008). On the other hand, Apple noted that the unit growth curve is steeper more than the iPods, noting that iPhones sales in two days are bigger than iPod sales. The sales of Iphones in 2007 grew up to 409%, iPhone units profits grew slower at 304% between the financial year 2008 and 2009, although there were some uncertainties as to how fast Apple releases cheaper model units. Apples forecasts to have continuous global rollout especially in U.K. which they think will be twice the target market for iphone yearly until 2010. There were 3.7 million iPhones old from 2007 up to present. Munster's estimates also take into account the continued international rollout of the handset, which he believes will double the addressable market for the device every year for the next two years. With 3.7 million units having been sold through December via 6 carriers (who combined for a subscriber base of 153 million), he estimates the iPhone's penetration into this addressable market to be just 3 percent. The early publicity of the launch of iPhone h... Apple iPhone in U.K. Critics said that it is a suicide for Apple to launch iPhone 3G in the mobile market of U.K. market. Some says that they are purchasing it because of many reasons. According to these critics, Apple will kill their U.S. launch; will alienate their consumers and many other factors. It is also reported that it is so ambitious to launch iPhone in U.K. because Vodafone and T-mobile have their own mobile phones. The Strategic Directions of iPhone 3G in U.K. iPhone's strategic direction is to become the undefeated mobile phone leader all over the globe, not just based on size, but in how it utilizes that size to attain its mission. It has already established its foundation as global leader in mobile phone/PC with an influential combination of abilities and resources that offers an objective for providing strong growth in present fast changing mobile phone industry (Aaker, 2000 and Teece and Shun, 2002). The establishment as the global leader in the mobile phone industry resulted to the strength of the company. The company's efforts to develop such mobile units of the iPhone family and their market research helped them establish this foundation. But it does not stop there. To adhere the company's mission to be a global leader in the mobile phone industry, they would still like to penetrate the mobile phone industry of U.K. Even though they are aware that the competition in U.K. is very steep, the core competencies of Apple are based on i ts drive to help people globally by continuously enhancing, unraveling and discovering new technologies. In analyzing Apple iPhone 3G's penetration to the mobile phone industry in U.K. it is better to use the aid of the strategy clock of Cliff Bowman (Amoruso et al, 2000). It is the most appropriate way